To launch our debut Air Purifier Review – 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.
Our earlier post discussed at length about the Scientific Peer Review that is missing in the ionic air purifier market. As a result, we have extended our model to add Scientific Peer Review as a fifth key factor. This is even though it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.Every marketer of an ionic air purifier will have no choice but to quote me!
Our Sharp Air Purifier Review of several articles will cover all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Soon to be 100 years old, Sharp is a Japanese company with a solid track record. In business, that’s very telling, which is why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and a concise overview of their unique ionic air purification technology.
Quite apart from an impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being generously transparent with information. Not total transparency, but enough to outshine others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.
(b) Phase II
Focus on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through cooperative research with leading academic organisations and developing consumer products based on this proof. Through 13 academic research institutes, Sharp proved the efficacy of Plasmacluster Ion technology against 27 harmful pathogens and substances, including a myriad of bacteria, viruses, mold, allergens and odors.
(c) Phase III
In its next major move, Sharp is demonstrating the effectiveness of the technology in real-life environments. As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology.
These include manufacturers of whole house air conditioning system, air sanitizer, car air conditioners, commercial air conditioning and heating duct systems for hotels and hospitals, gas fan heater, mist sauna, toilets, electric bathroom heater/ventilator/dryer, elevators, smoke control systems, railcar air conditioners, etc.
Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. The definition of academic marketing is in our Ezine article which you can access via the widget on our blog.
No fanfare, but it seems fairly obvious that Sharp is quietly working to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.
Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.
Tags: ionic air purifier review, ionic air purifiers, plasmacluster ion technology, Sharp air purifier, Sharp air purifier review